Implicaciones sociales, mercadotecnia y opinión pública en la aplicación de ingresos de inserción

Authors

  • Florencio García Madrigal Universidad de Zaragoza

DOI:

https://doi.org/10.26754/ojs_ais/ais.1994275

Abstract

En una época en que los conflictos sociales emergen con nuevas formas, se plantea la conveniencia de asumir principios de mercadotecnia social y opinión pública, en la aplicación de programas sociales controvertidos.

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Issue

No. 2 (1994)

Section

Articles

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How to Cite

García Madrigal, F. (2011). Implicaciones sociales, mercadotecnia y opinión pública en la aplicación de ingresos de inserción. Acciones E Investigaciones Sociales, 2, 7-16. https://doi.org/10.26754/ojs_ais/ais.1994275
Received 2011-03-08
Accepted 2011-03-08